We're proud to announce ChubbyBrain (www.chubbybrain.com), a venture being spun-off by Brilliont, recently launched it's public beta. ChubbyBrain is the world's largest user-generated database of innovative startups. In addition to delivering intelligent, well-structured information on startups and the investors that back them, ChubbyBrain also encourages its members to provide expert insights and critiques of emerging business models, technologies and companies. ChubbyBrain currently contains insights from professionals at Battery Ventures, Virgo Capital, and the NYC Dept of Environmental Protection to name just a few.

Presently, the ChubbyBrain platform has over 13,000 startups and over 900 investors (VCs, angel investment groups, corporate venture groups and individuals) in its user-editable database. Startups cover a wide range of areas including clean/green tech to biotech to nanotech to web to mobile to social entrepreneurship (and everything in between).

Learn more about ChubbyBrain by clicking here or visiting the ChubbyBrain blog by clicking here. You can also follow ChubbyBrain at the following places:

After an exhaustive analysis of large M&A deals (greater than $10B), the Brilliont team\'s findings were provided in the November 2008 issue of Business Finance Magazine. The article entitled "M&A\'s Losing Hand" is available here.   Special thanks to Juhi Heda for her work on this research.

Dominic Paniccia of the Brilliont team recently authored an article entitled "Budgets: All Bad Things Must Come to an End" which will be featured in an upcoming issue of the Journal of Accounting & Finance. Paniccia discusses why budgeting is so strikingly ineffective and offers a process and method using rolling forecasts to make the banal budget a much more valuable contributor to business strategy and decisioning. The text of the pre-edited article is available by clicking here. If you\'d like to see a pdf version of the article, you can click here to see it. 

The following was distributed via PR Newswire earlier today (click here).  The full article contents are also given below.

 FOR IMMEDIATE RELEASE

Contact: Anand Sanwal
Tel: (212) 785-0205
Email: click here

Corporations Should Increase Expenses for Better Shareholder Returns
The Economic Sky May Be Falling but a Recent Study by Brilliont Suggests It\'s Time to Invest in Growth

New York, NY (July 15, 2008) - Corporations should increase their expenses to deliver better shareholder returns. That is the contrarian finding of a study by boutique consulting firm Brilliont (www.brilliont.com). While leading companies - from Starbucks to Alcoa to Siemens - have recently announced restructurings to decrease expenses and increase profitability, the study actually recommends increasing certain expenses.

"Traditional restructuring efforts fail to deliver desired benefits because they inappropriately treat every dollar of expense equally. In reality, certain expenses are non-strategic and others are strategic, and it is these strategic expenses that drive organizational growth. Strategic expenses are investments in marketing, R&D, innovation and sales, and the data suggest increasing these. Restructuring efforts should be focused exclusively on reducing non-strategic expenses," asserts Brilliont Managing Director, Anand Sanwal.
Brilliont\'s analysis of S&P 500 Company expenses from 2002 to present reveals that companies who increased their strategic expenses most aggressively as a proportion of total operating expenses delivered total shareholder returns that were 12% better than the rest of the S&P 500 over this period.

This means organizations should aim to minimize their non-strategic expenses and reinvest the savings into strategic expense areas. "As the data reveal, firms that reinvest like this deliver far better returns. This is because of their superior ability to generate organic growth which is a tremendous predictor of shareholder returns," adds Sanwal.

For companies seeking to understand their expenses in order to restructure more prudently, Brilliont offers a Process and Cost Optimization (PaCO) Assessment to analyze their clients\' expense structure and develop a plan to appropriately minimize non-strategic expenses. The Brilliont team guarantees at least $1 million in cost savings or the client pays nothing.

"We\'re experts at process and cost optimization and the guarantee is the result of our knowing we can deliver tangible savings for our clients. If we cannot, our clients shouldn\'t have to pay us. It\'s that simple," states Sanwal.

Brilliont (www.brilliont.com) is a boutique consulting firm helping clients deliver shareholder returns through proven cost optimization, organic growth and innovation disciplines.

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If you would like more information on this topic, please contact Anand Sanwal at (212) 785-0205 or email him by clicking here.  To learn more about Brilliont\'s Process and Cost Optimization Assessment, visit http://www.brilliont.com/PaCO.html.

Today, Brilliont unveiled it\'s PaCO Assessment (featured in the July \'08 issue of Business Finance Magazine in an article entitled "The House of Rolling Heads") and guarantees its clients they will identify $1 million of cost savings or the client pays nothing.

To learn more about the PaCO Assessment, click here.

During the summer, Prashanth will be involved in a variety of industry and company-specific analyses. He will also be researching innovative startup companies around the world, and will be sharing his thoughts on various current issues through his blog, which can be found at www.brilliont.com/blogs/psyoushouldreadthis.

Just a month prior to joining Brilliont, Prashanth bungee jumped off of Macau Tower - the world\'s highest jump at 233 metres. He said that the experience was exhilarating and is looking forward to doing it again. On what attracted him to Brilliont, Prashanth stated, "The opportunity to work at a new company, especially one in consulting, is something that was too good to refuse. The people that I\'ve met have also been great, and they really played a huge role in convincing me to join the company."

On attracting another top-caliber student to the company\'s internship program, Jonathan Sherry commented, "We\'re very happy to have attracted another Management & Technology program participant to Brilliont and are looking forward to Prashanth\'s numerous contributions to our work on innovation and organic growth. Overall, we\'ve assembled a great team of interns this summer and have already seen lots of great work from them, and we expect Prashanth will continue this trend."

Prashanth currently lives in Hong Kong, but has also lived in India, the Middle East and Singapore. He has a number of interests that he pursues during his free time. He follows sports such as soccer, baseball and cricket and also likes outdoor activities such as camping and hiking. After graduation, Prashanth hopes to work in the U.S for at least a couple of years before looking at other regions abroad.

We are very happy to have Prashanth join the team!

Brilliont is very proud to welcome Amit Kooner to the Brilliont team as a summer research analyst.  Amit has completed his first year at the Simon School of Business at the University of Rochester where he is pursuing an MBA and is studying finance and organizational strategy.   

During the summer, Amit will be involved in a variety of industry and company-specific analyses and will also be researching innovative startup companies, organizations and technologies focused on those specifically in biotechnology, greentech, social responsibility, and nanotech amongst others.  He will also be sharing his ideas and insights with the world through his blog, Soda Popinski, which can be found at www.brilliont.com/blogs/sodapopinski.

Prior to Brilliont and pursuing his MBA, Amit built and ran a successful tutoring company in Dallas, TX which continues to thrive today.  Speaking on what attracted him to Brilliont, he commented, "I really wanted to spend my summer with a company where I would get real financial analysis experience and not just do menial work.  Also I loved the opportunity to work for people with a lot of experience in financial services at major companies and with other interns attending top schools in the country."

Jonathan Sherry of the Brilliont team commented that "We\'re glad that we continue to attract the best and brightest students to Brilliont.  I am really looking forward to Amit\'s thought leadership, insights and contributions over the summer."

Amit calls Dallas, TX home and his other interests include sketch comedy, short film-making, and snowboarding.  He has also traveled extensively and has visited all the continents (except Antarctica).  After completing his MBA, Amit hopes to work in New York City as a management consultant or trader.

We are incredibly happy to have Amit join the team.

Brilliont is very proud to welcome Jonathan Sherry to the team.   Jonathan brings with him a deep knowledge of Innovation, Corporate Finance and Risk Management.  With his hands-on approach, insight to solving complex business issues, extensive industry knowledge and years of consulting experience, he will undoubtedly play a pivotal role in Brilliont\'s growth as we continue to expand our range of products and services.

Anand Sanwal, Managing Director at Brilliont, commented "Jonathan brings the depth and experience necessary to support our clients in all the areas we serve, including work around innovation, organic growth and cost optimization.  His unique insight, from having worked in both services and operations will be a vital asset to our team and to the clients we serve."

Prior to Brilliont, Jonathan was instrumental in launching the $50 million Chairman\'s Innovation Fund at American Express - an effort that earned the company the title of Most Innovative Company in Banking & Credit Cards from Fortune Magazine.  Jonathan also worked on a number of strategic projects for the CFO while at American Express, most notably a study on the effectiveness of serial acquisitions.  Earlier in his career, Jonathan worked at Deloitte Consulting and Towers Perrin where he spearheaded and implemented key business and risk management initiatives for a number of global banks and energy companies.

Jonathan holds an MBA from Columbia University, where he focused in Finance and Decision Analysis, as well as a BS in Electrical Engineering from the University of Pennsylvania.  He and his family currently live in Hoboken, New Jersey, where they proudly claim to enjoy the best views of New York City available to anyone in the world.

You can follow Jonathan\'s blog, Above C-Level, located at http://brilliont.com/blogs/above-c-level.

As part of the program, Juhi is pursing concentrations in Finance and Management and majoring in Computer Science Engineering. Despite the rigors and grueling schedule of the M&T program, Juhi still finds time to be active in a variety of activities at the university including being a member of the Wharton Dean\'s Undergraduate Advisory Board and serving as a co-chair for the Penn Hindu Students Council. She will also be a Teaching Assistant for an introductory engineering course and a Resident Advisor for her college house starting in the fall.

During the summer, Juhi will be involved in a variety of industry and company-specific analyses and also be researching innovative startup companies and technologies outside of the US. She will also be sharing her ideas and insights with the world through her Hot Commodity blog which can be found at www.brilliont.com/blogs/hotcommodity.

Prior to Brilliont, one of Juhi\'s most interesting experiences had been participating in the halftime show with Paul McCartney at Superbowl 39 in 2005. She has confirmed to us that participation in the Superbowl pales in comparison to the prospect of working at Brilliont which we were, of course, very happy to hear (although we\'re not sure we entirely believe).

On what drew her to Brilliont, Juhi commented, "The people at Brilliont are not only smart, passionate, and driven, but witty and grounded too. The opportunity to intern at a rapidly growing company where I get to work independently on multiple projects at a time and get involved with important decisions is incredible. Besides, who wouldn\'t want to work at a company that has superheroes on its website?!"

She calls Jacksonville, FL home and her other interests include running, traveling, photography, cooking, and watching professional football! After college she hopes to work abroad for a couple of years before coming back to the United States.

We are ecstatic to have her join the team.

New York, NY - May 30, 2008 - Brilliont, LLC announced today that it has entered into a strategic alliance with PCT Capital, LLC to offer intellectual property (IP) valuation and analytics capabilities to its clients.  The alliance enables the two firms to offer an array of IP-related advisory services to clients, including assistance with the following areas and questions:

• IP Portfolio Analysis

o       What is the value of my company\'s IP portfolio?

o   Is there commercial value within our IP portfolio that can be unlocked?

• Selling or Licensing IP They Own

o        What is the value of the IP I possess?

o        Should I try to commercialize this IP on my own?

o        Who are appropriate buyers or licensees for my IP?

o        How should we structure transactions to realize this value?

• Buying or Licensing IP Owned by Others

o        Who possesses IP that we may be interested in?

o        What is the value of this IP?

o       How should we structure transactions to acquire or license this IP?

• Fairness Opinions

o   What is the value of IP being considered during mergers, acquisitions, divestitures and restructurings?

"We think of this opportunity with PCT Capital as a great complement to our existing work on innovation," said Anand Sanwal, Managing Director at Brilliont.  "Oftentimes, we tend to think of innovation as something that is ‘out there\' which organizations need to somehow find.  With the IP companies already possess, they are sitting on a great deal of innovation which is not being exploited to its full potential.  This existing IP can be very valuable and through properly structured arrangements, it can deliver real financial and strategic value to an organization at substantially lower risk."

Raymond Millien, CEO of PCT Capital, agrees and adds: "We are excited about this opportunity.  In today\'s knowledge-based economy, IP assets typically comprise a majority of a company\'s value.  Thus, we think co-offering IP valuation and analytics services to Brilliont\'s clients makes perfect sense."

About Brilliont:

Brilliont, LLC (www.brilliont.com) is a leading NYC- based consulting and software firm which helps clients build and develop their innovation, corporate portfolio management and reengineering capabilities.  The company has been built by people who\'ve successfully built these capabilities in large, complex organizations who bring practical insights and approaches that work to problems they\'re aiming to solve.  Theoretical platitudes and jargon have no place at Brilliont.

About PCT Capital:

PCT Capital, LLC (www.pctcapital.com) is an independent advisory firm focused on an emerging asset class - Intellectual Property (i.e., patents, copyrights and trademarks).  Our scaleable network of advisors provides services to help companies create, acquire, manage, dispose and monetize IP assets.  Affiliates of PCT Capital include PCT Law Group, PLLC (www.pctlg.com) -- an intellectual property and corporate law firm; and PCT Government Relations, LLC (www.pctgr.com) - a bi-partisan public policy advisory firm focused on issues involving intellectual property and technology issues.  

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For Media Inquiries:

Brilliont

media@brilliont.com

(212) 785-0205

PCT Capital

press@pctcapital.com

(703) 752-3741 

Today, Brilliont proudly announced a first of its kind training and education offering called The Portfolio Management Game (www.portfoliomanagementgame.com).  The team at Brilliont created the Portfolio Management Game in response to feedback from clients and practitioners who often said it was difficult to get senior leaders, their peers and employees to fully understand and committed to the idea of portfolio management.  They said that while the concepts theoretically made sense, it was often difficult to make them accessible to people in a way that they understood the practical benefits of portfolio management.  To build this understanding and commitment, The Game uses role-playing, brainstorming, collaboration and some healthy competition to illustrate the challenges of project and investment selection in the context of a fictitious organization created as part of The Game.  The Game fosters creative thinking about how to solve these challenges.  It is an engaging, entertaining and interactive way to ensure people really understand the importance of resource allocation and the power of portfolio management. 

Whether you are embarking on an IT, project, product or corporate portfolio management effort, it is critical that you embed relevant training and education into your plans to ensure that people of all levels across the organization understand the rationale and benefits of such an effort.  If you would like more info about The Portfolio Management Game, we encourage you to visit The Game\'s website by clicking here.  If you have specific questions about The Game, you can click here to email us.

The Brilliont team will be speaking at and hosting a variety of events over the next several months. Recent and upcoming events include the following. If you’d like any information about any of these events or would like to have someone from Brilliont attend your event, please click here to contact us.

• April 2008 – Association for Finance Professionals, Morristown, NJ
• April 2008 – Beyond Budgeting Conference, Dallas, TX
• March 2008 – Consumer Packaged Goods Company conference (private event)
• March 2008 – Public Sector Portfolio Management, London, UK
• March 2008 – Project Portfolio Congress, The Netherlands
• Feb 2008 – IIR Corporate Portfolio Management Conference, Tampa, FL
• Feb 2008 – Palladium Budgeting & Planning Conference, Miami, FL

The March 2008 issue of BPM Magazine will feature an article entitled “OpEx as Investment: How to Spend More Strategically” written by Brilliont Managing Director, Anand Sanwal. The article discusses the opportunity organizations have to manage their operating expenses more strategically in order to drive organic growth and demonstrates how a Corporate Portfolio Management discipline can help in this pursuit. Keep on the lookout for this article in the latest issue of BPM Magazine.

Brilliont Managing Director, Anand Sanwal, gave a keynote presentation at the IIR Corporate Portfolio Management conference entitled “Stopping Investile Dysfunction: The Power of Corporate Portfolio Management” which was very well received. The following article published on PM Forum talks about the keynote presentation. Click here to view the article.