Glad to see you back to your blog! I like your perspective. Innovation is too often treated as an ivory tower exercise, separate from the rest of the business. While that may be good for managing innovation, it shouldn’t be an excuse for ignoring it.

Reading your comments, I couldn’t help but think of Clay Christenson’s advice for managing innovation: encourage profits, not revenues. The idea is that managing innovation for profit ensures that the innovation is built within a business model that makes sense.

So is your revenue recommendation the right metric? Is there a better one that gets inside the heads you refer to (that aren’t thinking enough about innovation)? I would love to hear your thoughts.