http://brilliont.com/blogs/id/2008/11/12/un-innovative-pizza-technology/ ruminations on how to get your corporate performance up. Wed, 08 Feb 2012 07:36:30 +0000 http://wordpress.org/?v=2.3.1 http://brilliont.com/blogs/id/2008/11/12/un-innovative-pizza-technology/#comment-1752 Above C-level » Blog Archive » Domino’s Teams with Tivo Wed, 19 Nov 2008 19:08:44 +0000 http://brilliont.com/blogs/id/2008/11/12/un-innovative-pizza-technology/#comment-1752 [...] In his blog, my colleague has been closely covering the internet pizza innovation wars taking place between Domino’s and Papa John’s. However, in a deal with Tivo, Domino’s has shifted the battlefield back to more traditional television-based advertising – with a twist, of course. Tivo will enable their broadband customers to order Domino’s pizza via their set-top boxes via two touch-points: 1) the main Tivo screen and 2) pop-up ads that appear when Domino’s commercials are either viewed or past over. [...] […] In his blog, my colleague has been closely covering the internet pizza innovation wars taking place between Domino’s and Papa John’s. However, in a deal with Tivo, Domino’s has shifted the battlefield back to more traditional television-based advertising – with a twist, of course. Tivo will enable their broadband customers to order Domino’s pizza via their set-top boxes via two touch-points: 1) the main Tivo screen and 2) pop-up ads that appear when Domino’s commercials are either viewed or past over. […]

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